METHODOLOGICAL PRINCIPLES OF ELEMENT AND INTEGRATED ASSESSMENT OF PUBLIC TRUST LEVEL IN THE FINANCIAL SECTOR

The article argues that the effective and coherent functioning of financial sector requires public trust at all levels. In this regard, it is important to provide a thorough methodological basis will be cornerstone an element-by-element integrated assessment level in economy. Much previous research on calculating has been qualitative. Examining existing approaches economy, qualitative quantitative indicators are best describe, influence, or characterize have identified. Using multivariate factor analysis based principal components method, were grouped into three factors formation trust/distrust (1) monetary authority policy sequence central bank (macro-level); (2) services products (micro-level); (3) institutions (meso-level). Based identified loads, balance macro, meso, micro levels, as well indicator economy for 2010-2020 developed calculated. calculated had negative during analyzed period ranged from -22.82 -49.80%, indicating chronic crisis Ukraine. According obtained values both indicators, aggravation levels its manifestation occurred 2014, which coincides with general trend changes socio-economic condition. It determined decline dollarization found indicate return macro level. contrast, increase optimistic consumer sentiment decrease cash outside system accompanied by wages rise evidence renewed meso respectively. findings study several implications improvement.